About me

Ihor Masalitin

I carefully create digital products for real users. Through a user-centric approach, I ensure every design element created to make digital products useful and enhance user experience.

Licenses & certifications

Google UX Design

Show credentials

Hello

I'm Ihor Masalitin, a Senior User Experience and Product Designer with 6 years of experience.

I'm a certified UX designer by Google and have a master degree in General medicine.

I've developed projects for various companies, including design studios, startups, agencies, health and tech firms. I have created and contributed to the development of many products that address various needs.

My expertise is best showcased in fine-tuning visual details and identifying conflicting patterns in the UX process. I have extensive experience in Healthcare, Finance, SaaS, CRM, Travel, Crypto, and many other areas.

I am passionate about using human-centered design to solve user's everyday issues, always prioritizing the user experience and to make products intuitive and enjoyable for users. I believe in the transformative power of quality digital products to enhance people's lives.

PROJECTS

150+

Experience

6 years

CLIENTS

50+

My work process

How I work?

Empathize

Leveraging qualitative and quantitative research methodologies, I delve deep into understanding user needs, motivations, and pain points. By conducting user interviews, surveys, and ethnographic studies, I ensure that every design decision is grounded in real user insights.

Define

I synthesize research data to formulate precise problem statements and user personas. By creating user journey maps and defining key user scenarios, I establish a solid foundation for targeted design strategies that address core user challenges.

Ideate

During the ideation phase, I employ advanced brainstorming techniques such as mind mapping, sketching, and competitive analysis. This enables the generation of innovative and diverse design concepts that effectively solve the defined user problems.

Prototype

I translate ideas into interactive, high-fidelity prototypes using industry-standard tools like Figma and Sketch. These prototypes allow for early usability testing and iterative refinement, ensuring that design solutions are practical and user-friendly.

Test

Conducting comprehensive usability testing and A/B testing, I validate design prototypes with real users. By analyzing feedback and usability metrics, I refine the designs to enhance user satisfaction and ensure alignment with business goals.

My skillset